Brand design for Numa CBD gummies

Numa is a sleek, fresh CBD gummy brand crafted for wellness seekers aiming to achieve balance and calm in their daily lives. Focused on natural ingredients and scientific formulation, Numa keeps things straightforward—embracing fresh, high-quality ingredients and simple, effective solutions. The brand appeals to individuals seeking a reliable, stylish, and approachable way to incorporate CBD into their daily routines. To represent Numa's visual identity, I designed a custom logotype with sleek, slightly curved corners, embodying the brand’s modern, approachable ethos. The rounded edges subtly reflect the gummy shape, reinforcing the product’s soft, inviting nature.

For the color palette, I selected two green hues: one in a muted tone for a natural, calming effect, and the other a vibrant green combined with a bright orange as primary accents. These colors evoke the freshness of Numa’s ingredients, creating a visual cue that connects the brand to nature and wellness. In terms of packaging design, I developed a clean, minimalist layout for the labels. The logotype is placed vertically to create a distinct and stylish presentation, while other product information is organized horizontally to maintain a streamlined, uncluttered appearance. This approach gives the packaging a fresh and modern look, aligning with Numa’s brand values of simplicity and sophistication.