Koola Bands is a U.S.-based brand specializing in Apple Watch bands designed for individuals with sensitive skin. Targeted toward Gen Z, the brand combines skin-friendly materials with trendy, retro-inspired designs. The goal was to create a unique look that not only ensures comfort but also resonates with Gen Z’s bold, expressive style.

Problem: Koola Bands needed a visual identity that would appeal to Gen Z’s love for funky, retro styles while emphasizing the brand’s focus on sensitive skin-friendly materials.

Solution: We developed a vibrant, retro-inspired visual identity that aligns with Koola Bands’ product designs and speaks directly to the Gen Z audience. The design reflects the brand’s fun, quirky vibe and highlights the comfort of the bands, creating a memorable and cohesive brand experience.

Establish Koola Bands as a go-to brand for stylish, skin-friendly Apple Watch bands

Develop a retro, funky visual identity that appeals to Gen Z’s aesthetic preferences

Ensure the brand emphasizes both style and comfort, addressing the needs of sensitive skin

Design packaging, social media assets, and a website that enhances brand recognition

Embracing retro style with modern functionality helped Koola Bands stand out

Balancing trendy aesthetics with skin-friendly messaging connected well with Gen Z

This project highlighted the importance of combining style and comfort in product design, creating a brand that’s both fun and practical