Case Study: Visual Design Refresh & UI Overhaul to align with Agritech customers

Project Category: UI/UX Modernization & Conversion-Driven Redesign

Project Overview

Client: [Pay Dert Digital]

Industry: [Agency]

Objective: Modernize the website’s visual identity and user experience (Homepage, Blog List/Detail) to align with Webris’ clean, professional aesthetics, enhance engagement, and lay groundwork for future scalability.

The Challenge

The client’s existing website faced several issues: ❌ Lacked Visual Hierarchy: Key sections like “Industry Impact” and “We’ve Got Mud on Our Boots” competed for attention. ❌ Dated Aesthetics: Inconsistent typography and color choices reduced brand credibility. ❌ Low Engagement: Blog pages lacked compelling CTAs and featured content.

Strategic Solution

1. Visual Redesign

✅ Color & Typography Refresh: Introduced a high-contrast palette paired with a modern sans-serif font for a clean, sophisticated look. ✅ Custom Illustrations (5): Created custom illustrations for different sections on website blending abstract geometric elements with subtle gradient depth. ✅ Micro-Interaction References: Provided 10+ live website examples (hover effects, scroll-triggered animations) for seamless developer implementation.

2. Conversion-Focused UI Layouts

Homepage Enhancements:

Hero Section: Custom illustration with dynamic text overlay and a fixed CTA button.

Industry Impact: Data visualizations (e.g., “+200% ROI” with animated progress bars).

Brand Partnerships: Grid of grayscale client logos with hover-to-color transitions.

Blog Page Improvements:

List View: Card-based layout with gradient-accented CTAs and a floating filter bar.

Detailed Posts: Sidebar “Table of Contents” module and sticky social-sharing buttons.

3. Mobile-First Adaptations

Collapsible Menus: Simplified “Who We Work With” into swipeable industry cards.

Touch Optimization: Enlarged CTA buttons and gesture-friendly blog navigation.

Why This Worked

✔ Balanced Aesthetics & Functionality: Minimalism strengthened brand authority while maintaining usability. ✔ Scalable Foundations: Modular Figma components allowed easy future expansion without a full design system. ✔ Developer Alignment: Micro-interaction examples bridged design intent and execution, reducing QA time.

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