Imperial Property Services – Real Estate Website + Custom AI CRM

The client: A California-licensed real estate brokerage serving sellers across the USA, focused on land acquisitions, expired listings, and surplus fund recovery.

The challenge: Off-the-shelf tools like GoHighLevel and Podio were expensive and didn’t fit their deal flow. They needed a professional website plus a CRM built around exactly how they find, contact and close deals.

What I built: • A brand website positioning the company as a trusted broker • A custom CRM from scratch (Node.js + Supabase), self-hosted on a VPS • Lead import from property data sources via CSV/Excel • Separate modules for each deal type: land flipping, expired listings, surplus fund recovery • Deal tracking for both outright and delayed purchase offers • AI calling integration for first seller contact

Result: A complete system with the website bringing in sellers and the CRM running the pipeline. The business owns it fully and pays no monthly SaaS fees.

🔗 imperialprop.us