For the ZICO #TrueToTheInside campaign concepts, the client wanted to utilize a double exposure photography technique for this magazine spread project. This artistic approach was chosen to beautifully highlight Detroit florist Lisa Waud’s work and her celebrated Flower House installation. The layered imagery intertwined elements of nature with Lisa’s artistry, capturing the essence of the campaign and ZICO’s commitment to authenticity and creativity. These concepts brought storytelling and visual impact together, creating a compelling and memorable design.