Field is a website hero exploration for a research intelligence platform built for teams and individuals pushing the edge of applied AI.
Rather than leading with interface or feature clarity, the direction prioritizes emotion: framing intelligence as expansive, human, and without limits.
Details
Scope
Hero direction for an AI SaaS marketing site.
Audience
Researchers, builders, and teams leveraging AI for advanced problem-solving.
Challenge
Positioning a complex AI platform through emotion and brand presence rather than immediate product UI.
Focus
Emotion-led, brand-first art direction
Atmospheric visual storytelling to evoke awe
Elegant typography to balance scale and softness
Clear primary CTA anchored within a cinematic layout
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Posted Feb 16, 2026
Brand-first hero concept for an AI research platform, designed to evoke awe and position intelligence as expansive and limitless.