A self-initiated short-form content project

A self-initiated short-form content project exploring how psychology and human behavior can be turned into engaging TikTok and Reels content. I developed attention-grabbing hooks, 30–60 second scripts, storytelling structures, CTAs, and content concepts designed to make complex psychology topics easy to understand and compelling to watch. This project showcases my approach to combining psychology, curiosity, and audience-retention techniques for short-form social media.