Working with STX studio, I designed a range of T-shirt illustrations for a collaboration between Sidemen and Teenage Mutant Ninja Turtles. I was provided with a range of themes and mood boards the team wished to cover, one being a New York steam and a Japanese theme. I combined these into a hand-drawn smoke effect of the Sidemen acronym (SDMN). This design proved to be popular and was largely worn by the YouTubers in promotional material and during the launch event of a new store at the Bullring in Birmingham.