LUMO — Keeper of Lost

LUMO — Keeper of Lost Light ✨

Some lights aren't meant to disappear.

LUMO is an original mascot created for a fictional universe where every forgotten light—wishes, memories, fireflies, lanterns, shooting stars, and moments of hope—is collected before it's lost forever.

Rather than creating a single cute character, I designed the foundation of an expandable character IP. Every visual element was built around a consistent identity, from the mascot design and custom wordmark to stickers, merchandise, packaging, social content, and collectible applications, ensuring LUMO remains instantly recognizable across every touchpoint.

LUMO's glowing core represents preserved memories, while its luminous wings carry fragments of forgotten light gathered from across the world. Together, they symbolize hope, wonder, and the belief that nothing beautiful is ever truly lost.

This project explores how a single original mascot can evolve into an entire fictional universe with limitless storytelling, collectibles, animation, games, and future brand experiences.

✨ Character Brief

Name: LUMO

Role: Keeper of Lost Light

Personality: Gentle, curious, brave, comforting, and quietly adventurous.

Every night, LUMO travels the world collecting forgotten light before it fades forever, protecting the memories and dreams hidden inside every glowing spark.

Recraft Project

Explore the complete project here: https://www.recraft.ai/project/5fce2a88-6075-4ee5-8082-f8dad6007383