Designed a mobile shopping app for an affordable fashion brand catering to both men and women. The app highlights ongoing promotions immediately on login, reflecting the brand’s frequent monthly campaigns. Promotional items are presented in a reel-style layout, with an animated toggle that allows users to switch between men’s and women’s collections.

Users can shop discounted products directly from the promo feed, while a separate browse page is dedicated to purchasing regular, non-promotional items. A receipt page lets users review their shopping and payment history. The overall interface adopts a minimalist approach, focusing on clarity, intuitive navigation, and ease of use.

For the animated splash screen, the concept is rooted in the act of sewing. Since sewing relies on a thread to bring fabric together, I used the motion of a thread as the core visual metaphor for animating the brand name. The text appears as though it is being stitched into place, reinforcing the brand’s connection to clothing and craftsmanship. This approach gives the animation a sense of intention, process, and identity, rather than treating it as a purely decorative motion. This idea ultimately shaped the visual direction of Haso.