As the in-house editor and copywriter, I was responsible for how the agency communicated across all touch points.

From the website, case studies and presentations, to social media, newsletters and press releases, there wasn’t much I didn’t have a hand in writing.

With five offices working on projects as varied as The Economist and Schiphol Airport, it was vital that the website communicated all projects and services with a consistent brand voice—like this landing page for the campaign "re_invent retail".

As lead editor of the online magazine, I worked with agency partners and project leads to plan, edit, write and publish articles on a range of topics, from project launches and announcements to thought leadership pieces and employer branding.

I managed the agency's social media channels on Linkedin, Twitter and Instagram. With defined content pillars for each platform, they allowed us to reach new and existing audiences across all of the agency’s business needs.