About the Project
Flux is a premium Framer template I designed and developed for SaaS, AI, and tech startups. It's not a landing page with placeholder text. It's a complete, production-ready marketing website with real copy, CMS-powered content, custom product UI mockups, and a design system that holds up across every page.
I built Flux because most SaaS templates on the market cut corners. They look good on the homepage, then fall apart the moment you click into a subpage. The blog is an afterthought. The pricing page is generic. The copy is lorem ipsum. Founders buy them, then spend weeks fixing what should have been done right from the start.
Flux was designed to eliminate that gap entirely.
The Problem
SaaS founders and early-stage teams need websites that look credible from day one. But hiring a designer and developer for a full multi-page site costs thousands and takes weeks. Templates should solve this, but most SaaS templates share the same problems:
Shallow structure: a single landing page with no subpages
Placeholder copy that tells you nothing about how the real site should read
No CMS setup for blog, changelog, or dynamic content
Generic UI screenshots that don't feel like a real product
Poor responsive behavior on tablet and mobile
I wanted to build the template I wished existed when I was helping startups ship their first sites.
Flux features and layout detail
What I Built
Flux ships as a complete multi-page website with the following:
Homepage — Hero with social proof, problem/solution narrative, feature showcase with product UI visuals, testimonials, integration grid, pricing toggle (monthly/yearly), blog preview, and CTA
Features page — Detailed breakdown of product capabilities with custom illustrations
Pricing page — Interactive monthly/yearly toggle with 3-tier plan comparison
Customers page — Case study layout with real testimonial cards
About page — Team and company story layout
Blog with CMS — Fully functional blog powered by Framer's CMS, with category filtering, individual post pages, and SEO-ready structure
Legal pages — Privacy policy and terms of service templates
Every page is fully responsive across desktop, tablet, and mobile.
Design Approach
The visual direction was intentional: dark, clean, and confident. I wanted Flux to feel like it belongs to a company that's already raised a Series A, not a template someone bought for $49.
Key design decisions:
Custom product UI mockups — Instead of generic dashboard screenshots, I designed fictional but realistic product interfaces (workflow builder, analytics dashboard, integration panels) that make the template feel like a real product site out of the box
Typographic hierarchy — Clear heading scales and spacing that guide the eye without relying on decorative elements
Subtle motion — Scroll-triggered animations and hover states that add polish without slowing the experience
Component-based design system — Every section is built from reusable components, making customization fast and consistent
Flux responsive and detail views
The Copy
This is where Flux diverges from every other template. I wrote all the copy myself — headlines, subheads, feature descriptions, FAQ answers, blog posts, testimonial quotes, even the footer microcopy.
The copy follows a specific structure on every page: identify the pain, present the solution, prove it with specifics, and close with a clear CTA. It reads like it was written for a real company because it was written with the same process I use for client work.
Founders can use the copy as-is for a placeholder that actually makes sense, or use it as a structural guide for their own messaging.
CMS and Technical Build
Flux is built entirely in Framer with no external dependencies. The CMS powers:
Blog posts with category tags, reading time, and cover images
Integration listings with category filtering
Customer stories
Everything is structured so a non-technical founder can update content without touching the design.
Results
Flux became the project that changed how clients find me. The Velaron agency — a retention marketing agency for ecommerce brands — discovered Flux, liked the quality, and hired me to design and build their full agency website. That project shipped in one week.
The template demonstrated something a portfolio alone can't: that I think about the full picture — structure, copy, CMS, responsive behavior, and design systems — not just how something looks in a Figma mockup.
My Role
Everything. Product concept, visual design, copywriting, Framer development, CMS architecture, responsive build, and launch.
This is a self-initiated product, not a client project.
A comprehensive, multi-page Framer template built for SaaS and AI startups — complete with real copy, CMS-powered content, and custom product UI mockups.