Bild Bau
William Raines
Animator
Art Director
Creative Director
Adobe Illustrator
Procreate
who_
Bild Bau
what_
A type-exploration around the idea of complex simplicity.
about_
The defined parameters were to develop a type-face using a moveable object within a fixed grid structure.
Later this project shaped into a new perspective and homage to Bayer's Universal-Alfabet and Benguit/Caruso's ITC Bauhaus.
This project developed into an easily adaptable lettering series for a diverse potential creative campaigns.
2020
