Redesigning & Developing Wildscape Inc's Website

Dalton Craighead

Completed work

Webflow Developer

Shopify Developer

Web Designer

Figma

JavaScript

Shopify

E-Commerce

25-Year Digital Transformation for Artisan Jewelry Brand

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Wildscape Inc., a unique jewelry company collaborating with caddisfly larvae to create natural art pieces, was operating with a 25-year-old website that severely limited their potential. Founder Kathy Stout needed an urgent digital transformation before the holiday season, requiring both a complete brand refresh and a modern e-commerce solution that could showcase their distinctive creations.

I developed a comprehensive solution, starting with fresh branding that captured their natural, artistic essence. The custom Shopify store I built balances sophisticated e-commerce functionality with educational content about their unique creation process. Every aspect was carefully crafted to enhance the user experience, from product photography guidelines to streamlined checkout processes.

The timing couldn't have been better—launching just before the holiday season, the new platform immediately drove impressive sales numbers. Kathy now manages inventory and orders effortlessly through Shopify's interface, while customers enjoy an engaging shopping experience that tells the fascinating story behind each piece. The website has transformed Wildscape from a hidden gem into a discoverable destination for unique, nature-inspired jewelry.

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