Project Overview: As a freelance digital marketer, I am proposing a PPC (pay-per-click) advertising campaign to increase leads and sales for Montreal Junk Car. The campaign will include creating, managing, and optimizing Google Ads campaigns to improve the business's online visibility and drive targeted traffic to their website.
Project Scope:
Research: Conduct market research, identify the target audience, and analyze competitors to create a data-driven PPC strategy.
Keyword Research: Identify high-volume and low-competition keywords to optimize the PPC campaigns for maximum conversions.
Campaign Set-up: Create a Google Ads account, and set up campaigns, ad groups, and ad creatives.
Conversion Tracking: Set up conversion tracking to measure and optimize campaign performance.
Budget Management: Set a monthly budget and allocate it to campaigns based on performance.
A/B Testing: Continuously test ad creatives, targeting options, and landing pages to improve the campaign's performance.
Campaign Optimization: Analyze data, adjust bids, targeting options, and ad creatives to improve campaign performance and ROI.
Reporting: Provide monthly reports and insights on campaign performance, including key metrics such as impressions, clicks, click-through rate, cost-per-click, and conversions.
Deliverables:
Keyword research report
PPC campaign set-up and optimization
Conversion tracking setup and optimization
Monthly campaign reports
Ad creatives and copy
Timeline: The project will take 4 weeks to complete. The timeline is as follows:
Week 1: Research and Keyword Research
Week 2: Campaign Set-up and Conversion Tracking
Week 3: Campaign Optimization and A/B Testing
Week 4: Reporting and Campaign Wrap-Up
Budget: The proposed budget for this project is $1500/Month. The budget includes campaign management, ad spending, and reporting.
Next Steps: If you are interested in proceeding with this project, please confirm your acceptance of the proposed timeline, deliverables, and budget. I will then send over a contract for signature and request access to your Google Ads account to set up the campaigns.
Thank you for considering my proposal, and I look forward to working with you to drive growth for your business.