Custom Animation for Edel's On-Chain Stock Lending

Edel is the first on-chain stock lending market, aiming to redefine how investors put their idle stocks to work. With a vision to transform traditional finance into a more dynamic and yield-generating ecosystem, Edel needed a bold and clear way to communicate its disruptive concept to a wider audience.

While Edel’s product was innovative, the challenge lay in translating a highly technical financial mechanism into a narrative that was both engaging and understandable. Their digital presence required a medium that could simplify complex data, highlight benefits such as “generate yield,” and captivate users at first glance.

We created a custom animation that distilled Edel’s core message into a concise, visually compelling story. By combining sharp motion design, clean typography, and dynamic transitions, the animation made stock lending approachable while reinforcing Edel’s positioning as a pioneer in on-chain finance.