Custom Shopify Storefront for Refuge

Project Overview Refuge is a premium European flax linen bedding brand out of the Colorado Rockies, grown in France, woven in Portugal, sold at a price point that lives or dies on how the store feels. A small, focused catalog of sheet sets, duvet covers, and pillowcases across three colorways meant the site could not lean on product volume. It had to sell the feeling of the brand and make completing the bed the obvious move.

What We Did We built a custom Liquid Shopify storefront that treats the brand as the product. Editorial hero, lifestyle imagery, and shop-by-color built around the three colorways, Woods, Mesa, and Yarrow, so the small catalog feels considered rather than thin. The centerpiece is the "complete the bed" module: pick a color and size for the sheet set, duvet cover, and pillowcases, watch the bundle price build in real time, and get an automatic 10% off for mixing and matching, with the discount carried cleanly into checkout. Building in custom Liquid meant full control over that cart logic and no third-party bundle app slowing the store down.

Complete-the-Bed Bundle: A build-your-bed module that combines sheet set, duvet, and pillowcases with live pricing and an automatic mix-and-match discount, pushing shoppers toward the full set instead of a single piece.

Custom Liquid Cart Logic: The bundle and discount built natively in Liquid with no third-party app, so there is no app tax and full control over how the offer behaves.

Shop by Color: The three colorways treated as their own collections, so a small catalog reads as a curated range rather than a short list.

Editorial Storefront: Hero video and lifestyle bands that sell the slow-luxury feel a premium linen price point depends on.

Checkout-Clean Discount: The mix-and-match 10% applies automatically and holds through Shopify's native checkout, so the offer never breaks at the last step.

Outcome A storefront that matches the quality of the linen and makes buying the whole bed feel natural instead of upsold. Refuge launches with a store built to carry a premium price point on feel, not discounting, with the bundle doing the work of raising order value on every visit.