ASSIGNMENT • Develop a digital creative campaign and update an existing landing page to recruit applicants for the HOBSCOTCH-PTE (post traumatic epilepsy) telehealth clinical study. HOBSCOTCH stands for Home-Based Self- Management and Cognitive Training Changes Lives.
BUSINESS OBJECTIVE
What are the specific business goals for this project?
PROBLEM DEFINITION
What challenge are we seeking to address?
BUSINESS REASONING
Why this project, now?
AUDIENCE TARGET
Who should respond to this work? Be specific.
KEY INSIGHT
What unlocking truth have we identified?
MAIN IDEA
What is the single-minded proposition?
REASONS TO BELIEVE
VIBE
Who or what does this campaign feel like?
MANDATORIES/CONSIDERATIONS
Any specific requirements that must be used? & Additional Information.
DELIVERABLES
SUGGESTED COPY/HEADLINE STARTERS
