For a recent client, I successfully scaled their Facebook Ads campaign by increasing their monthly ad spend by 30%, leading to a 50% increase in leads within 6 weeks. Through refined audience targeting, including lookalike audiences and advanced demographic segmentation, I expanded their reach across new geographic locations, which resulted in a 20% higher conversion rate. Additionally, I introduced video ads and A/B tested creatives, which resulted in a 25% increase in engagement. This led to a significant improvement in their return on ad spend (ROAS) while maintaining quality leads.