Warmies specializes in microwavable plush toys and wellness products infused with dried French lavender, offering soothing warmth and comfort. Their product line includes stuffed animals, neck wraps, slippers, and eye masks, designed to provide relaxation and alleviate stress. Warmies are suitable for all ages and can be heated in the microwave or cooled in the freezer for therapeutic benefits.
🧑💻 Developer Role – E-commerce Platform (Warmies.com)
As a Full Stack Developer, I contributed to the development and optimization of a high-conversion e-commerce experience, leveraging a modern, scalable tech stack. The platform is built on Shopify, with integrations including Klaviyo for email marketing, Facebook Pixel for audience targeting, and Google Analytics for performance insights. I focused on customizing Shopify themes using Liquid, JavaScript, HTML5, and SCSS, while enhancing user interactions through jQuery and performance monitoring with Hotjar.
Key Responsibilities:
Customized Shopify Liquid templates to reflect the brand's identity and improve UX/UI.
Integrated marketing tools (Klaviyo, Meta Pixel) and analytics platforms (Google Analytics, Hotjar) for customer behavior tracking and email campaign performance.
Ensured cross-browser compatibility and responsive design using TailwindCSS and modern JavaScript.
Worked closely with designers and marketers to iterate on conversion-optimized landing pages and promotions.
Implemented A/B testing scripts and analyzed results for continuous UX improvements.
Tech Stack:
Shopify, Liquid, HTML5, CSS3, SCSS, JavaScript, jQuery, TailwindCSS, Klaviyo, Meta Pixel, Google Analytics, Hotjar, Cloudflare.
Built custom Shopify themes for Warmies with Liquid, Shopify CLI, and JSON, optimizing UI, speed, SEO, and mobile performance for higher sales & retention.