Krispy Kreme HOT NOW
Regina Castellanos
Content Creator
Creative Director
Graphic Designer
Adobe Illustrator
Adobe Photoshop
KRISPY KREME DOUGHNUTS INC
Krispy Kreme´s HOT NOW sign awareness campaign
CAMPAIGN GOAL: Awareness. Let consumers know what the sign means and the dinamics to it.
CAMPAIGN REACH: OOH Nationally accross Mexico (México city, Guadalajara, Leon, Monterrey) Digital plataforms: instagram and facebook, TV Spot: 30seconds.
ROLE: Creative Director overlooking the creation of the tv commercial, ART DESIGNER for master graphics, social media content, and BTL content
Master graphics:
REAL PICTURES OF CAMPAIGN
2021
