There is no actual formula to reach writing success. You will see many writers online telling you what it takes to succeed, including but not limited to engaging titles, making a numbered list as part of your post (and putting that number in your title), making sure your grammar is perfect, understanding SEO and tags and google rankings, knowing your audience, picking a niche and staying in it, and so on and so forth. Ignore ALL that horse shit unless it fits what you want at that moment. These are not all wrong, not by a long shot, but they are not always right either. There are several Medium stories, for example, in which the writer has no idea why their story went viral. And they have no idea how to replicate it. Because you can’t. You can’t ever know for certain what’s going to get the most engagement. Stop trying so hard, and trust the process.