Content Strategy for a SaaS Company
Laiba Siddiqui
Content Editor
Content Writer
SEO Writer
Tiiny Host
750,000 Visitor Turnaround - Yes, It Happened!
A web hosting client was struggling to get noticed. That was until we teamed up. I fine-tuned their content strategy with keywords, diverse content formats, and smart sharing tactics. As a result, they saw an increase of 750,000 visitors in just six months.
How I started working:
Learned about their brand. (Their target customers, buyer personas, brand USP, customer pains)
Analyzed their existing content.
Did a thorough gap analysis with their competitors.
Identified opportunities to rank on Google.
Prepared a comprehensive web content strategy for them.
Client satisfied = Project closed
The outcome of the project:
A clear-cut content strategy to follow for 3 straight months.
Maintained a consistent blog publishing schedule around specific topics to build topical authority.
Aimed to attract target customers.
Here's a snapshot of one of my suggested topics ranking in the featured snippet:
Featured snippet on one of the topics I suggested to them
