Simplify Supper

Over the last six years, I was involved with a meal planning TV program called Simplify Supper. I was brought on to help convert the program into a consumer facing Web Application and Mobile Application. Along with these responsibilities I spear headed the marketing/social media efforts for the company which lead to nearly 10x growth in users and across all social media channels. I worked along side teams of programmers to map out and execute the development of the Web Application and Mobile Application. The five star rated app had thousands of downloads in first week thanks to our thoroughly planned and applied marketing strategies. My responsibilities for the project included: -Managed strategic business planning and day-to-day operations -Collaborated successfully with a variety of personalities and work styles. -Drove business growth and success through implementing marketing and sales strategies. -Fostered productive, professional working relationships with vendors and fellow craftspeople. -Worked with engineers to deliver polished final products. -Assisted in developing and maintaining user-friendly websites. -Created concept mock-ups for web and mobile applications. -Recommended techniques, methods and media best suited to produce desired visual effects. -Identified and implemented SEO and SEM tactics that delivered quality measurable results. -Contributed ideas during strategic and conceptual brainstorming sessions. -Addressed client problems in a professional, timely manner. -Developed templates for e-newsletters, presentations and reports. -Maintained customer expectations with open consultations and frequent communication. -Designed web pages, graphic elements and infographics for email newsletters. -Oversaw team and kept members on task to complete orders according to deadlines. -Created the look and feel of the organization's online presence in social media forums. -Created graphic materials for the company website. -Performed duties effectively and without supervision.