Sunshine Sips wanted to launch lightly carbonated beverages across Rosario, Argentina, targeted primarily at the 16-28 age market. They went about approaching universities and colleges in order to place these in vending machines and on-campus cafes while we began working on branding that would really appeal to this market. After some brainstorming, we took the pastel minimalism approach. Furthermore, we didn't really want to name the beverages with puns or use play on words as it can be confusing in certain markets.