Crate & Barrel Refactor

Modernizing and Enhancing eCommerce codebases for Crate & Barrel, CB2, and Land of Nod

Crate & Barrel Categories

Crate & Barrel Bakeware

As a Senior Developer, I strategically elevated and expanded features across Crate & Barrel, CB2, and Land of Nod eCommerce sites. I led technology migration efforts to modernize systems and optimize performance, developed front-end standards and practices that reduced development time and improved site performance, and successfully launched redesigns and enhancements that significantly increased online sales and conversion rates. I collaborated with developers and DevOps teams to ensure seamless execution and integration of new features.

The goal was to modernize the eCommerce codebases to improve performance, enhance user experience, and increase online sales. This required updating outdated code and technologies, improving front-end development practices, and ensuring seamless integration with backend systems.

Crate & Barrel Baking Dish Product Page

The research phase involved analyzing the existing systems, gathering user feedback, and studying best practices in eCommerce development. This included:

Identifying key areas where performance and user experience could be improved.

Determining the best technologies and frameworks to modernize the eCommerce codebases.

Developing strategies to streamline front-end development and improve consistency across sites.

Based on the research findings, the following objectives were defined:

Modernize front-end technologies to improve performance and development efficiency.

Address slow load times and inconsistent experiences across different devices.

Develop a scalable style guide and front-end standards to ensure consistency.

Enhance key features to improve user experience and increase online sales.

CB2 Website

As a Senior Developer, I played a pivotal role in the development phase, which included:

Collaborating with developers and DevOps teams to ensure flawless execution of new features.

Migrating technologies to modernize existing systems, optimizing future maintenance and performance.

Developing cutting-edge front-end standards and practices, resulting in a 35% reduction in development time and a 27% improvement in site performance.

Leading the effort to automate QA build processes for all three brands, ensuring consistent quality and efficiency.

Crate & Barrel Rug Filters

The refactor project successfully modernized the Crate & Barrel eCommerce codebases, resulting in improved performance, user experience, and increased online sales. The introduction of scalable front-end practices and automation streamlined development processes and ensured consistent quality across sites.

Delivered fully functional enhancements and features that led to a significant 10.5% increase in online sales in 2016.

Pioneered scalable style guide strategies for interface patterns and front-end code methodologies, resulting in improved development efficiency and site performance. These efforts increased development efficiency and consistency across all eCommerce sites.

Received positive feedback from users and stakeholders, who highlighted the enhanced user experience and praised the improved performance and usability of the websites.