Define and build a new sports betting analytics platform for the US market, designed to turn large-scale betting data into an intuitive and actionable interface.

The main goal was to structure large volumes of betting data into a clear and usable product experience, making advanced analytics approachable without oversimplifying them. The work focused on turning player data, line movement, and odds comparison into familiar, easy-to-navigate betting flows.

Working within the Flatstudio team, I was responsible for researching sports betting analytics platforms and competitor products, defining key user flows, and creating wireframes for core analytical scenarios. My contribution included shaping the overall product structure, designing data-heavy interfaces, contributing to the design system, and ensuring the platform aligned with real betting workflows and decision-making patterns.