Digital Marketing Strategy

Ecofloor Bulgaria offer a complete range of electric heating systems for home, office, or outdoor applications, and also for industrial and agricultural buildings – heating mats, heating cables, heating foils, radiant panels, direct-heating convection heaters and regulation systems for domestic and industrial applications.

Together with the team of Ecofloor, we covered the following activities:

Gaining deep understanding of their products and services, target customers, sales specifics, etc.

Created a complete Marketing strategy, including what products to advertise to what king of audiences, creatives (text + imagery), advertising plan with channels (Google Ads, Facebook Ads), advertising schedule, advertising budget.

Created Facebook Business account and consolidated all digital assets

Registered Facebook Pixel and integrated on the website

Integrated Google Analytics

Implemented Cookie Consent management and integrated all Analytics and Advertising tools

Created Ad accounts for Google Ads and Facebook Ads

Planned and scheduled Ad Campaigns