Case Study 2 - Visual Direction for Botanical Spritz Summer

A mood-driven creative concept for a botanical, non-alcoholic spritz inspired by golden hour rituals and 1970s Mediterranean aesthetics. Developed visual direction, palette, and styling references for a virtual shoot, focusing on warm filmic textures, citrus-forward still life, and nostalgic terrace scenes. Included detailed prop styling suggestions, and art direction references for product and lifestyle visuals.

Shoppable links provided in an organised spreadsheet ready for the client to purchase. All information including delivery times and prices added for ease.

Note: All images used are for inspiration only and are not my own. Credit belongs to original creators.