About
The Hexagon Cup is a unique and groundbreaking padel tournament where six international teams compete for top honours, each with male, female, and Next Gen players. The event stands out for its innovative format and its goal to elevate padel as a global tournament.
Process
When developing the Hexagon Cup website, we combined the tournament’s color palette and micro-animations to portray the brand's spirit. This wasn’t just a branding move; it was about bringing the same energy and excitement of the Hexagon Cup directly to the online experience. With an extensive CMS, we handled the import of CSV files and integrated custom javascript functionalities with Finsweet Attributes. Throughout the event, we redeveloped the website three times from the pre-sale stage to the current and post-event stages. This included integrating various tools like Zapier and Mailchimp to enhance the Hexagon Cup's customer relationship.
In Collaboration with Apogeo Studio
