🎬 UGC Ad Edit —

🎬 UGC Ad Edit — Floki App | Waitress to Content Creator Story

Client: Floki (creator-business matchmaking app) Role: Video Editor & Colorist

Brief: Turn raw iPhone and cinematic footage into a scroll-stopping UGC ad for Instagram Reels & TikTok — telling the story of Hila, a waitress who moonlights as a content creator.

What I delivered:

🎨 Color Correction — Graded from flat S-Log footage into a warm, cinematic look that still feels authentic and native to social media (not overly polished or "ad-like")

✂️ Editing & Pacing — Selected the strongest shots from hours of raw footage and cut them into a fast, dynamic montage that establishes character and story in seconds, with intentional pacing left open for a future voice-over

🔊 Sound Design — Layered modern, youthful background music that supports the story without competing with dialogue, with volume automation to duck music under the final talking segment

🎞️ Transitions — Designed a clean, natural transition from "work life" to "content creation life" using movement and matching cuts — no flashy templates, no generic effects

🗣️ Dialogue Sync & Cleanup — Isolated and cleaned the only synced-audio clip (her direct-to-camera CTA in Hebrew), reducing background noise while preserving natural vocal tone

The result: A UGC-style ad that feels real, moves fast, and clearly tells a story — waitress by day, creator by night, now bookable through Floki. Built for maximum watch-through on Reels & TikTok, without ever feeling like a "produced ad."

This project is a good example of how I approach UGC and social ad editing — prioritizing authenticity, clean storytelling, and platform-native pacing over heavy effects or generic templates.

Available for UGC ad edits, brand content, creator campaigns, and social-first video editing.

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