Rodeo is a startup that focuses on enhancing the shopping experience through a unique “soft-login” system. This platform automatically identifies returning customers, reducing friction during the purchasing process.

Our goal was to create a website that serves as the primary point of contact between Rodeo and its audience. The challenge was to align the brand's visual narrative with its unique name, so we focused on capturing Rodeo's innovative spirit through natural colors and rodeo-vibe images.

Website: hey.rodeo