It's a game day, and you meet with all the salespeople and volunteers who will be selling raffle tickets at the stadium just one hour before the event starts. You have only a few minutes to train and get them into position. To meet this challenge, the app was redesigned to be simple, efficient, and flexible for any event and clients

This project aimed to redesign a mobile app used for on-site raffle ticket sales at events such as stadiums, fairs, and festivals. These high-traffic events often rely on volunteers and temporary staff with little or no training time, so the goal was to build a simple, intuitive, and scalable solution that could support fundraising for various charities.

I was responsible for rethinking the app’s flows and interactions to improve efficiency, ease of use, and adaptability across different events and organizations.

Company: Ascend Fundraising Solutions Role: Product Designer Platform: Android-based POS devices Stakeholders: Product, Engineering, Charity Partners, Volunteers

One of the biggest challenges was designing a ticketing system for people with minimal training. Some have to learn the basic rules of a 50/50 raffle minutes before start to selling. To support them we focus on: • Clear and consistent interface language

Streamlined task flows

Real-time feedback after every action

Branding flexibility was another key challenge. The visual style needed to adapt across very different contexts. From high-energy sports at stadium events to a hospital fundraiser at summer fairs. We introduced variables and components making it easy for the marketing and production team to adapt visuals for different events without pulling in developers.

Collaborated closely with developers and the production team to rework the app’s UX from the ground up. The process included conducting internal interviews to map key pain points in the original app. Designed focused, one-action-per-screen flows to streamline ticket purchases and reduce mistakes, while maximizing feedback after each action. We also conducted shadowing sessions during field testing with new users to identify usability gaps in real-world conditions.

We took advantage of the new development to add two features that address common issues our customers were already experiencing.

Communication is critical during high-traffic events, where every second counts and multiple points of contact are happening at once. Once the game begins, audience reach drops significantly — so it’s essential to act quickly, resolve issues fast, and stay aligned on next steps.

The chat feature has greatly improved support and the speed of issue resolution. Instant replies to questions help streamline tasks, such as providing updates and guidance. The raffle manager can send instructions to all operators or target specific groups, making the selling strategy much more efficient.

Another issue we had the opportunity to solve was reducing paper usage. Previously, all ticket numbers were printed on the receipt — which became a problem when users purchased 600 to 700 numbers. Printing took several seconds, slowing down sales, consuming a large amount of paper, and requiring frequent paper roll changes by sales staff. We now added a QR code to the tickets and participants can easily check if they got a lucky number. This way we improve the experience in both sides of the flow, participants and staff.

This project really reminded us that good design goes beyond just screens; it’s all about the people using it. We weren’t just creating something for tech-savvy users or full-time staff. We were designing for volunteers, friends, and community members who jumped in to help, often with little training and limited time. Our challenge was to make something that felt easy to use, supportive, and ready to go, even in the heat of the moment. At the end of the day, we wanted everyone to feel confident and empowered to contribute, no matter their experience level.