Julie Fornazari
Project Objectives
• Generate Leads: Convert social media followers into potential customers through precise, targeted campaigns.
• Promote Products and Services: Highlight and showcase key offerings and promotions to drive sales and conversions.
My Contributions
• Strategy Development: Designed a comprehensive social media strategy specifically tailored to amplify lead generation and product promotion.
• Targeted Campaign Management: Launched and managed targeted advertising campaigns, focusing on driving conversions and promoting key product offerings.
• Content Creation: Produced engaging content tailored to highlight products and services, ensuring alignment with SEO and lead conversion goals.
• SEO Integration: Conducted SEO research to optimize content, enhancing visibility and reach of promotional posts.
• Analytics and Optimization: Monitored campaign performance using advanced analytics tools, continually optimizing for better conversion rates and ROI.
Summary of Success
• Lead Generation: Significantly increased the conversion rate of followers to leads through targeted campaigns, achieving a 25% improvement in lead acquisition.
• Product Promotion: Enhanced visibility and sales of promoted products, contributing to a 30% increase in sales directly linked to social media campaigns.
• ROI Enhancement: Achieved a higher return on investment due to precise targeting and continuous optimization of social media strategies.