Farmacia Mutilva is a 12-hour pharmacy in Mutilva Baja, Navarra, specialising in orthopaedic services, clinical nutrition (including GLP-1 programs), dermocosmetics, and SPD medication preparation.

When the project started, the pharmacy had no website and a poorly optimised Google Business Profile with minimal visibility. Today, it ranks among the top local results for its core specialisations.

No website whatsoever

Google Business Profile incomplete and with low engagement

No visibility for high-value services (orthopaedics, nutrition, dermocosmetics)

Strong local competitors already established online

UX/UI Design & Framer Development Designed and developed the full website from scratch in Figma, then built it in Framer. The site includes a homepage, 5 specialised service pages (Orthopaedics, Clinical Nutrition/GLP-1, Dermoanalytics, Skin & Hair, and SPD), 5 dermocosmetic brand pages (Caudalie, CeraVe, La Roche-Posay, ISDIN, Lazartigue), and legal documentation compliant with Navarrese pharmacy regulations.

SEO Strategy Full on-page and local SEO implementation with E-E-A-T-optimised copy incorporating the pharmacist's real credentials and team expertise. Starting score: 38/100.

Google Business Profile Management Optimised the GBP from scratch and managed it with consistent weekly posts over several months, driving visibility in the local pack for priority keywords.

Content & Legal Wrote all service copy, brand pages, and legal documents (Cookies Policy, Privacy Policy, Legal Notice) adapted to Navarre's specific pharmaceutical regulations.

🏆 Top local rankings for orthopaedics, clinical nutrition, dermocosmetics, and blood analysis in Mutilva / Valle de Aranguren

📈 GBP grew to 63 reviews at 4.9★, with 1,900+ monthly profile views

🌐 Full website launched with 10+ pages, conversion-focused architecture, and WhatsApp CTA

⚖️ Full legal compliance for a regulated healthcare environment

⏱ 0 to fully operational in ~3 months

The project combined strategic positioning (defining the pharmacy's specialisations clearly against local competitors), conversion-focused UX, and a systematic SEO rollout. Every page was built to rank and convert — not just to look good.

Built in Framer. Designed in Figma. Optimised for Google.