Obitelj Legac - Branding

Legac Family – A Brand Design Rooted in Tradition, Quality & Sustainability

From the heart of Požeška Valley, the Legac family proudly embarks on a new chapter—producing premium pumpkin products. With years of experience in distribution, they are now dedicated to creating 100% locally made products that delight the palate and promote a healthy lifestyle. Sustainability is at the core of their process—every seed is utilized to its fullest, ensuring zero waste while crafting high-quality cold-pressed pumpkin oils, flour, and seeds.

I developed a complete brand strategy for this project and designed both the visual and verbal identity—from initial concept to final execution. I created the brand’s graphic standards, designed packaging and labels for all products, assisted in web design and webshop content, and ensured a seamless brand presence across social media. Additionally, I captured both brand and product photography, documenting the production process, family story, and products in action.

This project is more than just design—it’s a story of passion for nature, tradition, and well-being, told through carefully crafted visuals and messages that reflect the heart of the Legac family.