Marketing Analytics
Jeyaprakash J
Improved the adoption rate of Promotional Campaigns from 4% to 43% by doing root cause analysis of poor adoption rate and designing a suite of customised Marketing Metrics to drive key business decisions
Enhanced the accessibility by data mining of large datasets siloed in different data sources - Salesforce(SFDC) and SAP systems like S4/HANA and SAP BO by integrating them in a data warehouse in the Tableau server.
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Posted Jan 1, 2024
Improved the adoption rate of Promotional Campaigns from 4% to 43% by doing root cause analysis of poor adoption rate and designing a suite of customised Market
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Data Migration for HealthTech Client
Churn Analytics
