Marketing Analytics

Improved the adoption rate of Promotional Campaigns from 4% to 43% by doing root cause analysis of poor adoption rate and designing a suite of customised Marketing Metrics to drive key business decisions 

Enhanced the accessibility by data mining of large datasets siloed in different data sources - Salesforce(SFDC) and SAP systems like S4/HANA and SAP BO by integrating them in a data warehouse in the Tableau server.