DESCRIPTION
Owners of Benny Marzano's Pizza restuarant in Blacksburg, VA reached out to my Graphic Design class at Virginia Tech, wanting a rebranding of their pizza boxes. Sitting just off of campus, Benny's attracts a lot of night owls with their 14 inch-long pizza; "Virginia Slice".
Process
My design for the box attempts to capture a late-night, classic, floppy slice of pizza. Every icon in the periphery is hand-drawn, which captures the spontaneous atmosphere.
Quick Sketches
Before & After
The original pizza box contains logos from other Benny's Pizza locations. This was an issue because more restaurants are popping up and there is not much space left to add any more logos. I decided to list out all the restaurants on the back (it's also a fun way of checking them off). Some of the elements are still the same, such as the sides and back so it is not a drastic shift.
Original Box To The Left & Rebrand To The Right
Mockups
Here is a close up of all the madness on the front:
Front Side of Pizza Box
And Some Mock-ups to bring it to life:
