MOVE AWAY, ORDER IN (spec)

Cole Kugler

Art Director
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

GOLDBELLY

When we move, it can feel like a breakup with a city. Goldbelly allows us to keep a long distance relationship with a city through food. Say goodbye to the city, not the restaurants you love.

EAT IT OR BEAT IT

You’re in the city you hate waiting patiently for the food you love.
The perfect solution feels like grabbing your phone. Now you’re scrolling on Tik Tok and see this fun interactive game. Tilt your head towards the Goldbelly dish that looks best to you until you have a winner!

#MoveAwayOrderIn

Finally. You moved cities, but your city won’t let you forget it.
In this moment you can either swipe right and have regrets or realize it’s better to go separate ways, as long as you take the food with you. Revenge is a dish best served cold, (or straight out of a Goldbelly box).

PORTAL PEEKER

Insta made you sad. It’s time for a walk. What do we have here?
“Mirror mirror on the wall, show me a NYC kitchen stall.” Stalk your old city that you moved away from with our portal. Webcams will be placed inside the restaurants so you can get a rush of those feel-good hormones, then carry on you creeper.

GOLDBELLY BREAKUP BAR

You carry on, but the idea of rebounding with your old city is still tinkering in your mind…
Instead of acting on it, you head to the Breakup Bar. Goldbelly wants to feed all the lonely souls that are newly single by reconnecting them with their ex’s... aka their all time favorite restaurants.
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