Estetica senz'etica

The project is an awareness campaign, consisting of 4 posters and a magazine, two elements that together want to convey a precise message: a human body or an aesthetically imperfect fruit are not synonymous with dangerous or bad.

In a period that sees the praise of perfection in all fields is evident as even the basis of human survival, where "the eye also wants its part", there is a search for aesthetic perfection, as if it were synonymous with quality and goodness.

The project, in addition to raising awareness of food waste related to the aesthetic canons of fruit and vegetables, wants to ask questions to the person, that through a reflection on the perfection/ imperfection of the body and the fruit can recover respect for nature and therefore himself.

The project is an awareness campaign, consisting of 4 posters and an editorial production consisting of 4 quarterly publications. It is called "Aesthetics without ethics" and will last about 1 year. Changing every 3 months, it will leave on the day of the winter solstice, December 21, to resume the concept of circularity and seasonality. It will consist of 4 different posters, accompanied by a magazine composed of 4 publications, always seasonal.