E-commerce Website User experience improvement

Bike finder Live state

APAC/Japan User and Market research

UX research

Usability testing, interviews and insight analysis

Wireframing

Prototyping

Project management

Figma

Miro

Hotjar

Typeform

Confluence

Role: UX Designer

Designed and implemented a feature enabling users to add products to their cart directly from product listing tiles via hover interaction (desktop) or tap (mobile), streamlining product selection and checkout.

Led product discovery and UX strategy in a cross-functional team with a UI designer and technical project owner

Defined feature scope and user flows through UX research, usability testing, and insight mapping

Created UX documentation detailing user behavior, flow, and interaction logic

Delivered responsive designs optimized for both mobile and desktop platforms

 

Role: UX Designer

Worked on the UX design for the Bike Finder tool—an interactive solution that guides users through a step-by-step questionnaire to recommend the most suitable bike based on individual preferences and needs.

Led product discovery and UX strategy in a cross-functional team with a UI designer and technical project owner

Collaborated with copywriters to refine wording and ensure clarity in question phrasing and result explanations

Worked closely with product specialists and representatives from all bike categories to accurately reflect product purpose, positioning, and technical nuances

Conducted tailored, in-depth user interviews across all bike genres—particularly focusing on the complex needs of committed mountain bikers—to gather relevant insights and inform design decisions