Mercado libre - Motion Graphic project

This was a personal practice project where I created an animation inspired by Mercado Libre’s visual identity. The goal was to explore how motion graphics could be applied to a realistic case, designing a campaign that communicates discounts in a clear and engaging way for social media.

For the development of the piece, I created a promotional animation focused on products on sale, closely following the brand’s visual identity to ensure consistency and recognition. The concept relied on dynamic shapes and smooth transitions, with a rhythm designed to capture attention within the first few seconds. The final result was a main video optimized for social media, conceived as direct, dynamic, and impactful advertising.