Helvetica

Callum Hepburn

The brief for this project required that a brochure be created for a fictional exhibition around Helvetica and it’s creater, Max Miedinger. Requirements were of taking the patron around the exhibition by era. I quickly established that a clear hierarchy of information was required and kept it minimalist, keeping to the font’s ideals. Finally, typography was also a clear asset that I used to effect, along with other stipulations of the brief that a gallery map be created alongside.
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Posted Jan 27, 2021

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