I'm currently redesigning a landing page for a client to enhance their online presence. The client, an insurance brokerage, wants to create a more engaging and visually appealing site to better communicate their offerings and values to potential customers.
Goals for Redesign:
Enhance Visual Appeal: Improve the overall aesthetics of the landing page to make it more attractive and engaging.
Improve User Experience: Ensure the site is easy to navigate, with intuitive design elements that guide users seamlessly through the content.
Highlight Key Services: Clearly present the core insurance products (Life, Auto, and Home) with compelling visuals and concise descriptions.
Strengthen Emotional Connection: Use imagery and design elements that resonate with customers' emotions, emphasizing the importance of family and protection.
Build Trust: Showcase partnerships with well-known insurance brands and include testimonials or customer reviews to build trust with potential clients.
