I'm currently redesigning a landing page for a client to enhance their online presence. The client, an insurance brokerage, wants to create a more engaging and visually appealing site to better communicate their offerings and values to potential customers.
Goals for Redesign:
Enhance Visual Appeal: Improve the overall aesthetics of the landing page to make it more attractive and engaging.
Improve User Experience: Ensure the site is easy to navigate, with intuitive design elements that guide users seamlessly through the content.
Highlight Key Services: Clearly present the core insurance products (Life, Auto, and Home) with compelling visuals and concise descriptions.
Strengthen Emotional Connection: Use imagery and design elements that resonate with customers' emotions, emphasizing the importance of family and protection.
Build Trust: Showcase partnerships with well-known insurance brands and include testimonials or customer reviews to build trust with potential clients.
Like this project
Posted May 24, 2024
Redesigning an insurance brokerage's landing page to enhance visual appeal, user experience, and key services, strengthening emotional connections.