Snoball's pricing page suffered from cognitive overload — it offered too much information while answering too few of our user's most common questions.
I started by simplifying the pricing card features and giving visual hierarchy to each price plan.
Next, I offered users 2 resources for any questions not answered by the simplified hero section: 1) an feature guide with floating plan categories to easily differentiate (Snoball has many features, so this section was vital) and 2) an FAQ section.
Pricing Cards:
Feature Guide:
FAQ Section:
