UHN — Your Complex Brain The

UHN — Your Complex Brain

The engagement: Concept development and creative direction for a branded podcast from North America's largest brain research centre.

The challenge University Health Network needed a podcast that could speak to two audiences at once: patients and caregivers looking for hope and clarity, and researchers and clinicians looking for credibility. Most science podcasts pick a lane. UHN needed both lanes to work.

What I did Developed the show concept and creative direction around a "science mixed with heart" storytelling formula — an editorial approach that let real patient stories anchor rigorous research content. Built the format, voice guidelines, and episode architecture that the production team now executes against.

The results

#1 Science Podcast in Canada on Apple Podcasts

Won People's Choice — Best Science Podcast 2024

Became UHN's flagship audience-facing content property