I came up with an idea to create imaginary company associated with pets and pet care. Pawsitivity is combained from two words 'pet' and 'positivity'. I wanted it to have a nice, soft tone to it and I think it works great.

First I started brainstorming ideas. I wanted to include a shade of blue and sans serif, soft font. With those chosen, I started sketching ideas for the logo.

I also mae the pattern out of bones and paw vectors, that can be used for filling paper for packaging or bags. The pattern can also be used for the selling products like water bowls for pets, blankets, leash and others.

Overall i made corporate brand identity. In the file I included colors that should be used digital, print and pantone.

x Skyejackie