Enterprise Application Integration for Global Retail Chain
Justin Davidson
Enterprise Application Integration for Global Retail Chain
Project Duration: 6 months
Business Objective:
The client aimed to streamline data flow and automate business processes across various systems, including ERP, CRM, HRMS, and e-commerce platforms, enabling real-time data synchronization and improving operational efficiency.
Scope of the Project:
Integration Scope:
ERP Systems: Oracle NetSuite for inventory management and financials.
CRM Systems: Salesforce for customer relationship management.
HRMS: Taleo for human resource management and recruitment.
E-commerce Platforms: Custom-built e-commerce application.
Cloud Services: Microsoft Azure for cloud storage and analytics.
Social Media Platforms: Facebook and Twitter for marketing data synchronization.
On-Premise Applications: Legacy SAP systems for warehouse management.
Data Flow Automation:
Automate purchase orders and invoicing between NetSuite and SAP.
Provide a 360-degree customer view by syncing Salesforce CRM with NetSuite ERP.
Employee recruitment and payroll data flow between Taleo and the on-premise HR system.
Real-time inventory updates between the e-commerce platform and NetSuite.
Master Data Management (MDM):
Centralized data management using Boomi's MDM module to ensure data consistency across systems.
API Management:
Develop secure APIs to expose data to third-party systems, such as external vendors and partners.
Technical Implementation:
Dell Boomi AtomSphere Platform:
Integration Services: Configured connectors for Salesforce, NetSuite, SAP, Taleo, and custom APIs.
Data Transformation: Implemented complex data mapping and transformation rules.
Workflow Orchestration: Designed workflows to handle business logic for order processing, employee lifecycle, and customer engagement.
Cloud Deployment:
Deployed integration processes on a hybrid cloud model using Boomi Atoms for scalability and performance.
Leveraged Microsoft Azure for additional storage and analytics.
Error Handling and Monitoring:
Configured automated alerts for failed integrations and implemented retry logic for critical processes.
Key Achievements:
Seamless Data Integration:
Real-time synchronization between ERP, CRM, HRMS, and e-commerce systems.
Reduced manual intervention and improved data accuracy.
Improved Operational Efficiency:
Automated order-to-cash and procure-to-pay cycles, reducing process time by 40%.
Enabled faster decision-making with real-time dashboards and analytics.
Scalability and Flexibility:
Built scalable integration processes to support future business growth and additional systems.
Enhanced Customer Experience:
Provided a unified view of customer data, leading to personalized marketing campaigns and improved customer satisfaction.
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Posted May 30, 2025
Integrated ERP, CRM, HRMS, and e-commerce systems for a retail chain.
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Timeline
Dec 31, 2022 - Jun 29, 2023
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