Charity Rugby Event Promo — Alzheimer's Fundraiser

A promotional video I produced for a charity rugby event in France, raising awareness and funds for Alzheimer's research.

The client — a rugby club partnering with an Alzheimer's charity — wanted a video that captured the spirit of the event: the camaraderie between players, the energy of the crowd, and the cause bringing everyone together.

The goal was to drive attendance and donations by showing what makes this event special. I focused on emotional storytelling, cutting between match-day action and the human connections at the heart of the fundraiser.

The final video was used across social media to promote the event and rally the community around the cause.