Healthcare payments are complex. The website shouldn't be.
Arrow helps healthcare providers and health plans deal with slow payments, denied claims and billing errors. We designed and built its marketing website in Figma and Framer.
The brief was to introduce the brand and explain its product and investment story through a clear landing page.
A visual foundation for the brand
We defined the landing page's colours, typography and imagery with the client. In Figma, we mapped the page structure and visitor journey, then developed the high-fidelity designs.
From Figma to Framer
We built the approved designs in Framer with responsive layouts, animations and micro-interactions. Our scope covered the marketing website, not Arrow's healthcare payments platform.
About Arrow
Arrow, announced a $110 million financing package in May 2022. It comprised $10 million in equity led by Gradient Ventures and $100 million in debt financing from Clear Haven Capital.
Arrow referenced that financing when it publicly launched under its new name in June 2024, before our website project began.
What we delivered
We delivered the website's visual design, Figma layouts and responsive Framer build.
Need a marketing website for a complex product? Send us your current site, the pages you need and your target launch date on Contra.